Ethiopia's Digital Product Marketplace
Four production platforms powering enterprise operations and consumer commerce — built, operated, and certified with Information Network Security Administration (INSA) application security clearance by Uplink Technologies Limited.
Enterprise Solutions
Uplink Bulk SMS Gateway
INSA-Certified Carrier-Grade A2P Messaging & OTP Engine
INSA security-certified and ECA-licensed A2P messaging gateway with direct domestic SMPP binds on Ethio Telecom (+251 9) and Safaricom Ethiopia (+251 7), delivering 1,000+ msg/sec throughput, sub-3s banking OTPs, campaign management, and developer REST APIs.
INSA Application Security Clearance certified
1,000+ msg/sec SMPP throughput & sub-3s OTP priority delivery
Campaign scheduler, sender ID management & contact book
Developer REST API with OAuth 2.0 & real-time DLR webhooks
UIMS Enterprise ERP
INSA-Certified Multi-Tenant Integrated Management System
INSA-certified full-spectrum enterprise resource planning platform with automated statement reconciliation, subcontractor KYC, dual-statutory payroll (Ethiopia & Kenya), project milestone tracking, and EHS safety compliance.
INSA Application Security Clearance certified
Automated statement reconciliation & dual-country payroll (ETB/KES)
Subcontractor KYC & multi-stage approval workflow pipelines
Patroni PostgreSQL HA (<50ms failover) with immutable audit logs
Consumer & Marketplace
M-Bids Reverse Auction
INSA-Certified Gamified Lowest Unique Bid Platform
INSA-certified high-throughput gamified reverse auction platform in Ethiopia. Mobile users compete via unique low bids to win smartphones, electronics, and lifestyle goods with instant digital participation.
INSA Application Security Clearance certified
LUBA engine (<2ms bid evaluation) & instant mobile bid entry
Real-time SignalR WebSocket telemetry
Interactive mobile web experience with carrier OTP verification
Zela Marketplace
INSA-Certified Proprietary Digital Commerce & Merchant Platform
Wholly owned, operated, and INSA security-certified by Uplink Technologies Limited. An omnichannel consumer classifieds, Cloud SoftPOS, and digital commerce platform combining peer-to-peer trading with instant eSIM provisioning, electronic airtime distribution, and merchant storefront tools.
INSA Application Security Clearance certified (Zela Marketplace)
Wholly owned & operated by Uplink Technologies Limited
1-tap Buyer ↔ Merchant mode switch & Cloud SoftPOS
GSMA SGP.22 eSIM provisioning & Bluetooth ESC/POS receipt printing
Direct merchant & consumer ordering across Ethiopia
One Ecosystem. Infinite Synergy.
All four platforms share carrier-grade SMS infrastructure for OTP & notifications, enterprise cloud data architectures, and centralized analytics — creating a high-performance digital software ecosystem engineered for Ethiopia.
E-Top-Up Core
Ethio Telecom & Safaricom
SMS Backbone
OTP · 2FA · Alerts
INSA Certified
App Security Clearance
Unified Analytics
UIMS Business Intelligence
INSA-Certified Application Security & End-to-End Encryption
All Uplink marketplace and enterprise platforms — Zela Marketplace, Uplink Bulk SMS Gateway, UIMS Enterprise ERP, and M-Bids Reverse Auction — hold official Information Network Security Administration (INSA) cybersecurity clearance, engineered with multi-layered perimeter defense, WAF filtering, TLS 1.3 transport encryption, and OWASP ASVS verification.